If you own a small business or work as a freelancer, there are benefits to being green that go beyond simply knowing you’re doing the best by the planet.
You’re meeting the needs of consumers who want what they’re buying to be socially and environmentally responsible, and leading the way for other companies to set up more sustainable models.
And whether you’re in the hospitality industry or you’re a tradesman, there are plenty of ways to tailor your services to the burgeoning green client base.
Find ways to adapt
For instance, in recent years, more and more people have been trying to buy local produce; at the same time, more and more people are at work from nine to five, when smaller local shops are open for business.
If you own a grocer or a butcher, staying open for a couple of hours in the evening of offering a door-to-door delivery service will require organisation and some initial outlay. But you’re providing a niche service for people who want good, fresh food conveniently.
In the UK, the National Skills Academy of Environmental Technology offers ‘up-skill’ courses for tradesmen, builders and electricians who want to take courses on becoming a green deal adviserand discovering ways to apply environmental technology.
Giving just one of your staff some background and training in green tech will give you a foundation for offering greener services, and moreover a greater insight into how everything can be done more conscientiously.
Have a company ethos
Deciding to buy Fairtrade, low-packaging snacks and beverages can make a big difference when it comes to the attitudes of your staff. It’s a gesture towards establishing a company ethos that you can roll out to other areas of your business by encouraging your staff not to print out e-mails, trying to use public transport for out-of-town trips and turning off computers and equipment when you’re not in the office.
Another way you can reduce the paper you use is by focusing on advertising online. Dropping leaflets in your local area may be a tried and tested way to drum up business, but fewer flyers in opportune spots directing people to your website will allow you to provide so much more information about yourself and what you do.
The more people who visit your website, and the more you promote yourself as a niche local business, the more you’ll crop up when people are looking for ‘carpenter/butcher/etc in _sville’ online – and increasingly, that’s the way most people are looking for services. It’s less paper, less outlay on printing, and more potential clients: a win-win-win for you, your business and the environment.
Cloud product and services
Innova offers a complete line of services that integrate your online business with your offline workflow. Our mission is to help business discover how they can streamline the process of work by using advancing technologies and personal development so they can do more with less . Using Google multimillion dollar investment in technology , innovations and worldwide network, We empower business and professionals to minimize the depression surrounding technology, recession around economy and let them work and migrate their business to the higher level by using it as a operation and innovation tools instead of being disabled or frustrated by it.
Other services and products Innova Global has to offer: