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YouTube Facts & Figures

posted Sep 24, 2011, 4:04 PM by David Khorram   [ updated Sep 24, 2011, 4:28 PM ]
An average of 48 hours worth of video are uploaded to YouTube each minute and two billion videos are watched daily at the website, according to Ferguson.






Citi analyst Mark Mahaney breaks down some of Google’s opportunities for new billion-dollar businesses in a new research report he released this morning. In particular, he focuses on two of Google’s most promising growth opportunities: YouTube and local advertising. According to his estimates, YouTube’s gross revenues hit $825 million in 2010, and will reach $1.3 billion in 2011 and $1.7 billion in 2012. After stripping out revenue share, the net revenue contribution Google will get to keep from YouTube is estimated to go from $544 million last year to $1.1 billion in 2012 (see table above). Mahaney also tracks ads on Youtube’s Topp 100 videos. Currently, 81 percent of YouTube’s Top 100 videos show ads, compared to about 60 percent a year ago.

50 YouTube Facts & Figures

  1. YouTube was created by Chad Hurley, Steve Chen, and Jawed Karim in 2005 who were all employees of Paypal
  2. YouTube was initially funded by bonuses received following the eBay buy-out of PayPal
  3. The founding trio didn’t come up with the YouTube concept straight away. Legend has it that YouTube began life as a video dating site dubbed “Tune In Hook Up,” said to be influenced by HotorNot. The three ultimately decided not to go that route
  4. The inspiration for YouTube as we know it today is credited to two different events. The first was Karim’s inability to find footage online of Janet Jackson’s “wardrobe malfunction,” and the second when Hurley and Chen were unable to share video footage of a dinner party due to e-mail attachment limitations
  5. The domain name YouTube.com was registered on Valentine’s Day in 2005
  6. The domain name caused a huge misunderstanding for Universal Tube & Rollform Equipment. Its company domain, “utube.com,” was overwhelmed with traffic from people that tried to spell the video site’s name phonetically
  7. The first video on YouTube is of one of the co-founders Jawed Karim talking about elephant’s trunks titled “Me at the Zoo” shot at the San Diego Zoo.
  8. The first video has received over 4.8 million views
  9. Google paid $1.65 billion for YouTube in November 2006
  10. Google serves over 6 times more videos than its next closest competitor according to Nielsen
  11. Google’s auto speech recognition technology translates 51 languages including captions
  12. The longest Video ever on YouTube is 48 hours (2 days!)
  13. The ‘how to’ video category is the fastest growing vertical on YouTube
  14. YouTube has 490 million users worldwide (unique visitors per month)
  15. It generates an estimated 92 billion page views each month.
  16. The average YouTube user visits the site 14 times per month
  17. The average user spends an average of 25 minutes on the site each time they visit.
  18. The average user spends 5 hours and 50 minutes per month (not as much as Facebook)
  19. Together, we spend 2.9 billion hours on YouTube in a month. That’s 326,294 years.
  20. More than 13 million hours of video were uploaded during 2010 and 35 hours of video are uploaded every minute.
  21. The amount of video uploaded in 2010 is the equivalent of 150,000+ full-length movies in theaters each week
  22. More video is uploaded to YouTube in 60 days than the 3 major US networks created in 60 years
  23. 70% of YouTube traffic comes from outside the US
  24. YouTube is localized in 25 countries across 43 languages
  25. YouTube’s demographic is broad: 18-54 years old
  26. YouTube reached over 700 billion playbacks in 2010
  27. They have signed over 10,000 advertising partners to date, including Disney, Turner, Univision and Channel 4 and Channel 5
  28. Hundreds of partners are making six figures a year
  29. There are over 7,000 hours of full-length movies and shows on YouTube
  30. YouTube is monetizing over 2 billion video views per week globally
  31. 94 of AdAge’s Top 100 advertisers have run campaigns on YouTube and the Google Display Network
  32. The number of advertisers using display ads on YouTube increased by 1,000% in the last year
  33. YouTube has more HD content than any other online video site
  34. 10% of YouTube’s videos are available in HD
  35. Automated Content ID (which detects duplicate content to prevent copyright infringements) scans over 100 years of video every day
  36. More than 1000 partners are using Content ID, including every major US network broadcaster, movie studio and record label
  37. Over a third of YouTube’s total monetized views come from Content ID
  38. Over 4 million people are connected and auto-sharing to at least one social network
  39. An AutoShared Tweet results in 6 new youtube.com sessions
  40. Over 5 million people have found and subscribed to at least one friend on YouTube using friend-finding tools
  41. Millions of subscriptions happen each day. Subscriptions allow you to connect with someone you’re interested in—whether it’s a friend, or the NBA—and keep up on their activity on the site.
  42. Users like Machinima, MysteryGuitarMan, Fred, collegehumor, and UniversalMusicGroup have millions of subscribers
  43. More than 50% of videos on YouTube have been rated or include comments from the community
  44. Millions of videos are Favorited every day
  45. YouTube mobile gets over 100 million views a day
  46. The YouTube player is embedded across tens of millions of websites
  47. YouTube says that on average there are more than 400 tweets per minute containing a YouTube link
  48. The most watched video (that is not a music video) is “Charlie Bit My Finger” with currently 317 million views
  49. The most watched music video is Justin Bieber’s “Baby” which currently has over 536 million views
  50. In 2009 the US Congress and President YouTube channels were launched

So how do you use YouTube and how could you creatively apply it to your business or organisation?







Traffic

  • More than 13 million hours of video were uploaded during 2010 and 48 hours of video are uploaded every minute, resulting in nearly 8 years of content uploaded every day
  • Over 3 billion videos are viewed a day
  • Users upload the equivalent of 240,000 full-length films every week
  • More video is uploaded to YouTube in one month than the 3 major US networks created in 60 years
  • 70% of YouTube traffic comes from outside the US
  • YouTube is localized in 25 countries across 43 languages
  • YouTube's demographic is broad: 18-54 years old
  • YouTube reached over 700 billion playbacks in 2010

YouTube Partner Program

  • Created in 2007, we now have 20,000+ partners from 22 countries around the world
  • We pay out millions of dollars a year to partners
  • Hundreds of partners are making six figures a year, and the number of partners making over $1,000 a month is up 300% since 2010

Monetization

  • YouTube is monetizing over 3 billion video views per week globally
  • 98 of AdAge's Top 100 advertisers have run campaigns on YouTube and the Google Display Network
  • The number of advertisers using display ads on YouTube increased 10 fold in the last year

Product Metrics

  • We have more HD content than any other online video site
  • We have thousands of full-length movies on YouTube
  • 10% of YouTube's videos are available in HD
  • YouTube mobile gets over 320M views a day (up 3x year/year), representing 10% of our daily views
  • The YouTube player is embedded across tens of millions of websites

Content ID

  • Content ID scans over 100 years of video every day
  • More than 2,000 partners use Content ID, including every major US network broadcaster, movie studio and record label
  • We have more than six million reference files (over 300,000 hours of material) in our Content ID database; it's among the most comprehensive in the world. The number has doubled in the last year
  • Over a third of YouTube's total monetized views come from Content ID
  • More than 120 million videos have been claimed by Content ID

Social

  • Nearly 17 million people have connected their YouTube account to at least one social service (Facebook, Twitter, Orkut, Buzz, etc)
  • Over 12 million people are connected and auto-sharing to at least one social network
  • 150 years of YouTube video are watched every day on Facebook (up 2.5x year/year) and every minute more than 500 tweets contain YouTube links (up 3x y/y)
  • 100 million people take a social action on YouTube (likes, shares, comments, etc) every week
  • An auto-shared tweet results in 6 new youtube.com sessions on average, and we see more than 500 tweets per minute containing a YouTube link
  • Millions of subscriptions happen each day. Subscriptions allow you to connect with someone you're interested in — whether it's a friend, or the NBA — and keep up on their activity on the site
  • More than 50% of videos on YouTube have been rated or include comments from the community
  • Millions of videos are favorited every day
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