How Search , Search keywords and its automation can directly impact companies bottom line:
Marketing , Brand monitoring, Completion analysis using strategic search
By exploring highly searched keywords, companies could determine what products or services are still in demand and how they could leverage these opportunities. But Innova finds truly significant andinsightful is tracking how a Google searcher becomes a site visitor, and frequently site vistor and then turns into a lead.
This path illustrates a need for further education on a specific topic and demonstrates potential purchase intent.
Companies should check out their visitor history. Who is visiting the site from their states or other states? What products and servise are they looking at?
By answering above two questions, They can easly identify existing and potential consumer behavior and gain competitive advantage. this works for any industery across the board and around the world,”
As a result of this calculated inbound marketing strategy, comoanies can increased organic traffic and saved from
spending on paid search or other costly marketing techniques and campaigns.
By focusing on the right keywords, visitor history and page views, companies are able to deliver the right content pieces to their target industries.This also can result in generating better quality leads that are well educated and more sales-ready.
Keyword research and key word search automation is an on-going process that should be followed closely. It gives valuable insights in terms of industry trends , product and service demand. Comprehensive keyword research can help a business grow its organic traffic and save from spending on PPC and other costly marketing campaigns.
Search impact on B2B buying decision
The Role of Search in Business to Business Buying Decisions is studied and researched ( Read more ) . The result of this study can be summarized as :
So what did this study conclude?
Promote your value at the moment of relevance, Be there when and where customers are looking for you
Here’s what distinguishes search engine marketing from other types of advertising:
1. Non-Intrusive: Search marketing is a non-intrusive marketing tool. Most advertising, both online and offline, interrupts consumer behavior. If a user goes to a web site for info, up pops an intrusive ad. Reading a newspaper? Ads dominate and force articles to be continued on another page. With search engine marketing, the user is actively seeking your products, services, and information. They are delighted to be driven to your site.
2. Voluntary: Search marketing is the result of user-originated behavior. Your visitors from search engines and directories have voluntarily clicked on your listing rather than any competitors, thus they are motivated to explore your offerings.
3. On going 24X7X365 campaign. Traditional marketing has start and end period or usually is extremely expensive to re run ( telemarketing mail camping , email campaign , TV adds,
With 90% of internet searches never making it to the second page of results, it is very important for B2B marketers,
wholesalers, and B2B exchanges to ensure their Web sites are correctly optimized for good positioning.
For more information on these subjects, Contact us ,
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