To discover the power of Google search , Recently, we have built a partnership with group of USC MBA students. Our goal is to discover practical usage of Google search in business. We are measuring our success based on projects and revenue they generate. Search is extremely powerful even beyond what we can imagine at this time and I claim it is even more interesting and addictive than any puzzle video games. We need to link and monitor our work and progress based on revenue since it is easy to get lost in fun of search. Back to earth....... Following topics are the main search subjects.
We also are planning to take advantage of cloud sourcing ( Google Apps ) , crowd sourcing and expert sourcing techniques to enhance the results. Our 1st project - Lead Generation Our 1st project is based on creating search strings using relative Key words , key phrases, Google search operators , Google search queries focused on finding sales leads in a specific vertical. In this case , we are trying to find businesses that are contemplating or planning to relocate , move or expand their offices, headquarters and operations . Within the first two weeks, We have generated very relevant leads which are extremely valuable. Following companies can benefit from these leads :
 If your interested to collaborate with us or access to our research , you can contact us at : 877-448-4968 - Extension 107 Following two subjects also might be interesting to you . A- During this process , we have found many useful and interesting references and sources .
B- Following is a list of Google search operators. 1. Use quotation marks to search for the exact phrase "co-op board rejection" (strangely, a splog ranks higher than our original post Madonna Sues Her New York Co-op Board) 2. Use the pipe (|) for an either/or search (or use the word "or"): fsbo|by owner. 3. Use two periods (..) to find information within a number range, including years: worst housing markets 1980..2006. 4. Use a minus sign (-) to exclude search results: worst housing markets 1980..2006 -best. (since the search without the minus sign usually includes best and worst, use the minus sign if you only want the bad news) 5. Find similar terms with the tilde (~): ~cheap homes. You get auctions, foreclosures, etc. 6. Use the wildcard star (*) if you don't know the missing word: a man's home is his *. 7. Get a list of definitions with "define:" define:foreclosure. 8. Use Google as a calculator (good for figuring a commission): 548,000 x6%. 9. To search a term in a particular blog or website use "site:". Useful if a website or blog doesn't have a search box: site:blog.sellsiusrealestate.com zillow. (Dang, 960 Zillow posts. We must have a crush on Zillow.) 10. Type in the area code to find out the city: 646. 11. The space and minus sign ( -). This eliminates duplicate search results. Google will ignore all search results that contain a phrase or word you put in quotes. Find a unique word or phrase that always appears in repetitive results. Let's say you're searching a company and keep seeing their Press Release that says "Announcing". Just type the company name (space) -"Announcing" and you just weeded out all those repetitive PRs from your search results. Note: If you forget the space, Google gets you back and gives you ONLY those repetitive results. 12. The hyphen (-). Pulls results for terms that have spelling variations. Example: left-handed pulls left-handed, left handed and lefthanded. (Yes, the minus sign and hyphen are one and the same.) 13. The pole (l). (It's above the backslash) Serves as an OR. Good for first name, last name searches. Example: Frank Zappa | Zappa Frank. [If you added the hyphen (-), you'd find Frank Zappa, Zappa Frank, FrankZappa & ZappaFrank.] 14. Time & Weather. Time Hong Kong gives you the time in Hong Kong.Weather Hong Kong (or weather zip code) gives you the weather. 15. Local Movie times. Type the movie and your city or zip code: I am Legend 10022. 16. Track FedEx, USPS & UPS packages: skip the log in and just type in the tracking number. 17. Flight information: Delta flight 2456. 18. Comparisons: type in quotes: "better than___", "worse than___", or " ___ sucks" (for bad reviews). "better than ipod". 20. Conversion tool for currency and weights and measures. 100 US dollars in British Pounds. Square feet in an acre. Ounces in 5 pounds. Even time: days in 5 years. 21. Search for pdfs, Word docs or Excel spreadsheet: after the search term type filetype:pdf ("real estate commission" filetype:pdf ) 22. Highlight search terms in a search result: Click "cache" in a search result and Google will highlight your search terms in that result. [tags] google, search, search tips [/tags] If your interested to collaborate with us or access to our research , you can contact us at : 877-448-4968 - Extension 107 |
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